Vaasa Startup Factory

The creation of Vaasa Startup Factory brand

Completion Year:

2024

Project Size:

Industry:

Start-up, University, Education

Services:

Brand Experience, Service Design, Graphic Design

Building Vaasa Startup Factory’s Identity

Agile Work created a bold and recognizable brand identity for Vaasa Startup Factory, laying a strong foundation for shared action and an entrepreneurial culture

Vaasa Startup Factory is a joint initiative by the universities of Vaasa, providing a platform for entrepreneurship, collaboration, and new ideas. Agile Work has had the pleasure of contributing to creating an entirely new operational culture and shaping the visual and conceptual identity of Startup Factory.

A Brand Guide for uniting tone of voice, visual identity and messaging

The first concrete outcome of this collaboration is the Brand book, which captures the concept’s vision, voice, and visual identity into a cohesive and inspiring whole. The process was carried out in close cooperation with the Startup Factory project team, end users, and Agile Work’s Service Design and Graphic Design experts – including interviews and participatory pop-up workshops.

A Brand Identity Designed for Real-World Use

The Brand book provides precise tools for universities, partners, and community members who want to consistently and effectively communicate the values of Startup Factory – such as innovation, sustainable growth, and collaboration. With its bold visual identity, clear messaging, and user-profile-based personalization, the brand is approachable and functional across all touchpoints – from physical space to digital platforms and marketing communications.